In 2000, as part of a long-term strategy, Hash made a commitment to support a large computer game company in the United States.
We thought this would be the best way to develop Animation:Master and get publicity.
However, focusing on a single customer did not turn out like we wanted.
Our partner had needs significantly different than the average A:M customer.
Consequently, our “real” customers received less of the A:M programmers' attention.
To make things worse, our partner did not contribute financially towards A:M’s development or support.
It is unclear whether subservience to our partner’s needs would ultimately have been successful because in 2005 they were purchased by Disney Studios and they subsequently abandoned A:M.
This was very disappointing for us.
However, even though that relationship did not work out, given the right opportunity, Hash would support a studio again, but next time there would certainly be a contract.
Whatever happens in the future, Hash will never again allow our focus to shift away from our “real” customers 〓 like you, the members of AniMasPark.
Instead, I will personally be deciding what features and direction A:M will take.
I will listen to you, plus my own thoughts, to determine future priorities.
In this regard, I have assigned one of our main programmers, Yves Poissant, to oversee and advance A:M’s Toon rendering capabilities.
Yves will communicate with you though Mike Stamm, who is kind enough to represent Hash.
Hash is a very small company that must compete against very large companies.
We are doing well, but it requires a lot of help from our customers 〓 just like AniMasPark has been helping with data, tutorials, promotion, error reporting, documentation, and consulting.
Please continue to do as you have been doing.
Thank you for your patience and understanding.
A:M is having a lot of success in schools in the U.S., and sales are increasing overall.
We hope to regain our Japanese market share with your help.